Friday 25 April 2014

Trace - Target Audience

Name: James

Age: 18

Average Day: James begins his day with his commute to college via train. After doing his lessons for the day he heads to the local climbing wall to train. When he gets home he eats and showers before completing homework and gaming. He listens to music at intervals throughout the day.

Hobbies and Interests: James has been practising the increasingly popular discipline of parkour for around a year now after hearing about it in college. He naturally warms to it due to his climbing background. In his spare time he also plays piano.

Spending Power: James has a part time job at a local sports centre, he doesn't earn much, but what he does earn is entirely expendable as he lives with his parents.

Typical Daily Media Consumption: In a typical day James will listen to around half an hour of music, particularly during travel. He will also game through Steam for about an hour. In college he may also read a magazine during lunch. At home James will catch up with his social media, and read news articles online.

Trace will appeal to James because he shares an interest in the themes of parkour and climbing. He will enjoy the style of animation because it includes themes from popular games that he plays.

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